OAC 2011 to return in June; Progressive agenda for the OOH industry
Commenting on the choice of the theme, Sachin Jante, Chief Content Officer & Marketing Strategist, VJ Media Works Pvt. Ltd., says, "Every year we speak with a representative sample from the OOH industry before deciding on a focal agenda for the event. This year the feedback we received was largely to move away from the operational issues and to focus on developing a strategic and achievable outlook for the industry. So this year the efforts will be channelized to understand and assimilate the opinions of all interest groups of the industry and reach a consensus with regards the best possible direction ahead."
Spread over two days the convention at OAC 2011 will bring together media concessionaires, specialist agencies, brands, media & creative agencies, research specialists, printers and regulators to deliberate on a cohesive and profitable agenda for the industry. OAA (Outdoor Advertising Awards) the awards module for the industry has also been reworked to bring more focus to certain existing categories as well as the inclusion of new categories like Single Execution and Lifetime Achievement.
"We have made a few structural changes in some categories that recognise contributions of media concessionaires to provide a more practical basis for identifying the winners. We have also created a separate category for single execution OOH work so as to avoid them compared with projects with larger scale & scope. Also, for the first time we are including a Lifetime Achievement Award, a non-entry category where individuals from any sub-domain the in the OOH industry will be honoured for their contributions." Jante explains.
The Expo at OAC 2011 will continue its endeavour of delivering focussed and effective exposure to participants with its limited footprint and strategic location within the event premises.
VJ Media Works Pvt. Ltd. is a media company with interests in publishing, and industry events related to the marketing communications and retail businesses. The company already owns three established publishing brands, Point-of-Purchase, Outdoor Asia and VMRD targeted at the In-Store Marketing fraternity, Out-Of-Home advertising community and retail design and VM industry in the country respectively.
The magazine concepts also extend to on - ground events in the form of In-Store Asia (the exclusive show on Marketing-at-Retail), OAC (Outdoor Asia Convention) and DSA (Digital Signage Asia) under the banner of ThoughtShows & Events Pvt. Ltd.
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