Oddity to be acquired by Infosys for $50 million

Indian multinational IT company Infosys is going to acquire Oddity, a digital communication and commerce agency based out of Germany, for $50 million in an all cash deal. According to Infosys, Oddity will be a part of Woongdoody, joining its distribution of studios present in New York, Houston, Los Angeles, Providence, Seattle, and design centres present in five cities in India.

Marketing and creative agency Woongdoody has been acquired by Infosys in the year 2018, for $75 million. Kristall 247 which is based out of Germany is also be acquired by Infosys for 3,000 euros.

Oddity is considered as one of the biggest independent firms specializing in digital marketing, with over 300 specialists in the field. According to Ravi Kumar S, Infosys President, Oddity’s experise in the digital ecosystem along with its metaverse - supported design is an ideal supplement to Infosys’ expertise in technological advancement. The deal between Oddity and Infosys is anticipated to close during the first quarter of 2023.

Oddity provides e-commerce services, digital communication strategies, internal production, designing experiences, transforming products through augmented and virtual reality, across China and Europe