ODigMa survey reveals statistics to make Facebook page more effective

ODigMa a leading online marketing firm which offers innovative solutions for companies to connect with their consumers on the web unveiled study which shares statistics to make Facebook pages more effective.

Social media websites today present an invaluable platform for brands to reach out to customers, connect with people on a more personal level and get to know what works and what doesn’t with the audience. While marketers understand the importance of such a channel that now accounts for 1 in every 7 minutes spent online, many are challenged to quantify its effectiveness.

On Facebook specifically, the first thing a brand does is to create a fan base on their brand page. Next, to make full use of their presence, brands engage with customers on a daily basis. Engaging with fan base however can be very tricky. Brands need to be careful about what to do and what to say. Even the language used needs to be carefully considered.

This is where ODigMa steps in.  ODigMa started as a specialised firm focused on Facebook marketing solutions in 2010. The idea was to offer unique, innovative offerings that set new benchmarks for the Indian social media marketing industry.

This year, ODigMa studied the Facebook pages of over 400 brands for the several months and arrived at statistics which can make the Facebook page for a brand more effective.

Study Base:

  • Duration when these interactions were analysed: Two months
  • Total pages analysed: 400
  • Total number of brands covered: 400
  • Total fans, posts, likes, shares and comments analysed: 100,000 average fans per page about 50 posts per page

*These key findings indicate the kind of engagement on a brand’s Facebook page to ensure campaign effectiveness.

Key findings:

  • Surprisingly weekdays are the best to get likes on your page
  • Maximum: 6-7:30 PM on weekdays
  • Minimum Likes between: 9AM  - 11 AM
  • Even for shares 3:30-5 PM on weekdays is when one sees maximum traction
  • Minimum Shares between: 2 PM – 4 PM
  • Pictures clearly speak louder than words. A post with a photo gets twice the number of Likes as compared to a text post; and about 8 times more as compared to a post which is just a link
  • But, here is the clincher, a text post gets more Comments (about 1.5 times more) as compared to a post with pictures
  • Weekends are the best to have Interactions with users. Thursday is the worst day
  • Ensure that your posts have less than 20 characters, to get maximum Likes
  • Ensure that your posts have more than 400 characters to get maximum Shares
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