Offbeat: Rubeena Singh – Risk taker championing the cause of girl child

In our constant endeavour to give our readers content that is a little ‘hatke’ from the trade media norm, Adgully has been coming out with Special sections like The W-Suite, Ad Land’s Young Guns, Spirit W and ‘Offbeat’. 

Our newest offering, ‘Offbeat’, seeks to give a glimpse of the lesser known facets of our very well-known industry leaders. We present, in the industry leaders’ own words, an interesting read on areas that are not usually highlighted in regular media coverage – be it about their childhood days, secret skills that they possess, how they unwind from their hectic schedules, and much more. 

With an extensive experience of over 16 years in the industry, Rubeena Singh is currently the Chief Executive Officer at iProspect India. Prior to this role, she was the Chief Operating Officer of, wherein she spearheaded business strategy, marketing, sales, operations and P&L. In her 12-year stint with Network18, she had held various senior positions across its print and TV properties, including Forbes India, CNBC-TV18, CNBC Awaaz, CNN-News18 and News18 India. 

Before joining Network18, Singh spent four years at Star TV India, where she had the opportunity to work across brands of the Star bouquet – Star Plus, Star News (now ABP News), NGC, and Channel [v]. 

How were you as a child and which childhood trait do you still possess?
As a child, I was very focused in whatever I did – be it academics or extracurricular activities. I vividly remember always coming first or second in class through middle and high school, largely on account of this trait. And when I completed my Masters, I topped Mumbai University. I think I continue to exhibit similar focus in my professional and personal life today. 

Which superhero did you look up to as a kid and why? Which superhero power you wish you possessed?
In today’s time, the most precious thing is time. If there was one superhero power I wish I had, it is the ability to do things extraordinarily fast – like the Flash. It would leave me with more quality time to spend with my family. 

What is your biggest fear and how do you face it?
I am a God fearing and spiritual person. I firmly believe in the benevolence of one divine power. My biggest fear is not receiving his blessing. My spirituality helps me face this fear. 

A skill you possess that no one knows about?
My husband is a motor cycle enthusiast. I am learning how to ride a motor cycle. 

What would one find in your playlist?
Hip- Hop, Pop, Retro and lots of Nursery Rhymes!!! 

Your go-to activity to relax?
Retail therapy helps me relax and as well as being well turned out! 

What is the greatest lesson that you have learnt from life so far?
As Albert Einstein said, “Only those who attempt the absurd, can achieve the impossible.” I firmly believe in it. My work philosophy has been similar. During my career in media, I have always taken on new challenging roles, moved from TV to print to digital. I am a risk taker by nature and this has helped my professional growth. 

A social cause that you are most passionate about?
I really care about the education of the girl child. As an emerging economy India faces several social challenges and we all need to do our bit. The social cause that I have chosen to contribute towards is betterment of the girl child. 

What’s the one thing you would like to change about yourself?
About 10 years ago, I had a minor car accident and as a reaction to that I gave up driving. At times I do wish that I had not done so. 

If not CEO of iProspect India, what would you have been?
If not CEO of iProspect India, I would be an IAS officer!


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