Ogilvy And Sanofi Create ‘Pain Man’ for Combiflam Plus

Sanofi India Limited makers of the Combiflam^® range (India’s largest selling pain relief brand) - takes headache head-on with its advertisement for Combiflam® Plus. Bringing ‘Pain Man’ to life, the film puts in the spotlight, the tension headaches that often gnaws people but is often left unattended to.

Sanofi India Limited makers of the Combiflam^® range (India’s largest selling pain relief brand) - takes headache head-on with its advertisement for Combiflam® Plus. Bringing ‘Pain Man’ to life, the film puts in the spotlight, the tension headaches that often gnaws people but is often left unattended to.

Not anymore! ‘Pain Man’ loses the age-old battle with pain-relief as Combiflam® Plus (combination of Paracetamol and Caffeine), whizzes the headache away and allows for focus and clear thinking.    

The new advertisement highlights the superior quality and better efficacy of the new Combiflam^® Plus that targets intense and stronger headaches.

New Combiflam^® Plus has the dual power of Paracetamol and medicated Caffeine that provides quick headache relief so that you can think clearly again!

Conceptualized by Ogilvy, the film is light, fast-paced and fun. It’s a quirky take on the daily struggles face while balancing tasks with kids, for work and at home. They might win the balance, but often lose the struggle with their thumping headache.

In the TVC, a headache prevents a mother from thinking clearly and completing her son’s project, bringing to the fore headaches – the single largest pain incidence among the various types of pains experienced by Indians. Humourously personified as ‘Pain Man’ dancing on her head, she is only relieved after she pops a Combiflam® Plus, that rushes to her rescue. The film ends with the message ‘Sar dard mitaao, clear socho. Strong pain ko do strong jawab’.

Intense headaches generally come unannounced and hinder the course of the day. This film was created keeping in mind the sentiment of the consumer, giving it a humorous, yet very relatable tone.

The film ends with the message ‘Sar dard mitaao, clear socho. Strong pain ko do strong jawab’.

Nikhilesh Kalra, General Manager – Consumer Healthcare, India & South Asia, Sanofi: We understand the impact that tension headaches can have on a person’s life. With the constant stress we endure in both our personal and professional lives, paired with the need to multitask, tension headaches are inevitable. But we cannot let headaches get in the way of our daily hustle.  New Combiflam Plus, with the powerful combination of Paracetamol and medicated Caffeine ensures long lasting relief from intense headaches and allows for completion of daily tasks with a clear mind.

Srreram Athray, Group Creative Director, Ogilvy:  Headaches are painful, but a headache ad has to be entertaining and memorable. So, we created this tussle between a caring mom and the Pain Man.

Elizabeth Dias, Group Creative Director, Ogilvy:  A mother always finds a way and wins. She busts this pain-inducing dance routine and delivers our ‘Sar dard mitaao. Clear socho.’ message effectively.