Ogilvy India brings home the most Sabres in PR at Asia-Pacific Sabre Awards

Ogilvy’s PR capabilities shone at the Asia-Pacific Sabre Awards, with the agency winning with 16 Sabre Awards. Ogilvy India was particularly impressive winning 6 awards out of these 16. The India team also won the Best in Show for its “Where’s the DNA” campaign.

The Sabre Awards Asia-Pacific 2019 ceremony took place in Singapore last week. Ogilvy topped all agencies with 14 Gold Sabre Awards, and 2 more that Ogilvy PR won for Australasian Consultancy of the Year, and Ogilvy PR’s Manila office’s Jollibee Going Global campaign that won an IN2 Sabre Award. In total, Ogilvy and its clients took home the most – 16 trophies, which included 14 Gold/ Diamond winners, ahead of BCW (10), Dentsu and Weber Shandwick (7), Adfactors and Current Global (4), Alexander PR and Edelman (3). 

Scott Kronick, Chief Executive, Public Relations & Influence, Asia, commented, “The work our India public relations capability is undertaking to promote DNA testing at crime scenes is extremely important. I am very proud of this team and thankful to all our partners. This is the kind of assignment that not only wins awards, but it builds agency cultures and that is what it is doing for us.” 

The Ogilvy India team’s “Where’s the DNA” campaign won 4 Gold Sabres and Team Castrol India won 2 Sabres. The “Where’s the DNA” campaign triumphed over five other Platinum nominated campaigns for the Best in Show honours. 

Equally impressive are the wins by the Singapore team that won 3 Gold Sabres; Era Ogilvy and Ogilvy Taiwan took home 2; Australia, Beijing and Shanghai won a Sabre award each; Team Castrol India won 2.


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