Ogilvy India celebrates, what would have been advertising legend David Ogilvy's 100th birthday!

David Ogilvy was one of the greatest advertising geniuses of the 20th century, still the legend stands tall and irreplaceable. Ogilvy India is paying a tribute to David Ogilvy on his 100th birthday, and on this occasion lots of buzz has been created by way of a visibly large outdoor campaign. The whole city is encompassed with the hoardings of David Ogilvy's thoughts. You can see the hoardings at Goregaon, Milan subway, Bandra and among the most eminent locations in the city. Some of the brilliant ideas of David Ogilvy's is been displayed on these hoardings which speaks a lot about his original thinking and insistence on advertising.

The initiative taken up by Ogilvy India is to earmark the importance of David Ogilvy in everyone's life. He is not only important for advertising and Media professionals but also for a common man, by this camping the awareness is been created about his remarkable contribution in advertising industry around the world and encapsulates his vision and essence of his work. He bought creativity, fun, laughter, experimentation and added a different perspective to the advertisement. He was an icebreaker for the customary ways of advertisements.

The hoardings seize your attention while you are passing by, it's not having any picture on it, but the exciting thoughts are written on it with a white color on a red background. Such as "People don't watch television in order to watch your commercial". People from the ad industry will definitely know about David Ogilvy's creations but the first time reader will definitely appreciate his thoughts and will think twice on it.

David Ogilvy is recognized for his creative genius, but perhaps his greatest contribution to advertising is his formula for creating great advertising campaigns, which is still widely practiced today. At a time when advertising was all about creativity and artistic flair. David Ogilvy labored to put science into his craft. He championed the use of four basic principles in the process of creating advertising campaign. These are a dependence on research, professionals discipline, creative brilliance and a preeminent regard for delivering results to clients.

Among the many great and memorable advertising campaigns that David Ogilvy created are the ones for Hathaway shirts, Schweppes, Rolls-Royce and shell. He also had controversial tendencies, especially early in his career. Did you know that his first advertising effort showed a naked woman? Ogilvy admitted later that his ad embarrassed him, but he continued to believe that non-traditional approaches such as nudity have their place in advertising.

"David raised the Bar of Creativity; let's raise a glass to that". The Ogilvy Mumbai office is having a grand celebration on 23rd June 2011 on the occasion of David Ogilvy's 100th anniversary. To honor David Ogilvy the Ogilvy Mumbai office is turned red.