Ogilvy India tops Effie Creative & Effectiveness rankings in Asia-Pacific

Ogilvy & Mather, Mumbai, has been ranked the Most Effective Agency Office in Asia-Pacific and the second Most Effective Agency Office in the world as per the Global Effie Effectiveness Index 2016 results. The agency has garnered a total 219 points.

MullenLowe Lintas, Mumbai, is ranked the second Most Effective Agency Office in Asia-Pacific and the fifth Most Effective Agency Office in the world. The agency has secured 114 points and is tied for the fifth place globally with Ogilvy & Mather, New York.

The Global Effie Effectiveness Index identifies and ranks the most effective agencies, marketers and brands by analysing finalist and winner data from worldwide Effie competitions. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

Kunal Jeswani, CEO, Ogilvy & Mather, India, commented, “We are here to produce business results for our clients. Being ranked the #1 Most Effective Office across APAC and the #2 Most Effective Office in the world is a fantastic achievement. But it is more than just accolade. It is an endorsement of an agency culture that we have carefully built over the last decade. A culture where creativity is everyone’s responsibility and effectiveness is everyone’s goal. This achievement belongs to our clients as much as it belongs to our people. At the end of the day, it all boils down to the work. And we are fortunate to have clients who continually drive us and support us to create great work.”

At the recent Effie Awards in India, Ogilvy had picked up 29 metals and 23 finalists – more awards than any other agency in the country. The winning work was spread across 30 brands.

Meanwhile, the other Indian agencies that feature in Global Effie Effectiveness Index 2016 include:

• McCann Worldgroup, New Delhi (Rank 11 globally; 72 points)
• Lowe Lintas and Partners, Bangalore (Rank 42 globally; 42 points)
• Soho Square, Gurgaon (Rank 75; 32 points)
• PHD India, Mumbai (Rank 81; 30 points)
• McCann Worldgroup, Mumbai (Rank 87; 28 points)