The 5th edition of Kyoorius Creative Awards concluded on a high octane note, where a total of Five Black and Ninety Blue Elephants were presented to the winning titles spreading across Advertising, Media and Digital categories. Held at Dome @ NSCI Mumbai on June 1, 2018, the event this year was attended by many trailblazers and leading industry stalwarts who have redefined the creative space in their respective fields.
The Five Black Elephants that signified the best of the best were seen held high by 4 winning teams. While Ogilvy & Mather won maximum number of Blue Elephants, the Black Elephants winners were:
Ogilvy & Mather for #HoliNotHooliganism and Vodafone Sakhi
- Early Man Films for The Story of Kaveri
- FCB India Group for Sindoor Khela - No Conditions Apply
- BBDO India for #FuelFor The RealFit
The Black Elephants were presented to the winning teams by Amitabh Bachchan.
This year, the prestigious Power of Print award, an IP owned by the Times Group, was seen presented to Curry Nation Brand Communication for their impactful print campaign – ‘Lifeline Question’. Brave New World, Bangalore and FCB Interface were awarded the runner up winning titles for their campaigns ‘No’ and ‘Honorary Doctors’, respectively.
Kyoorius Creative Awards, that opened doors for a unique out-of-home (OOH) advertising contest ‘Inoohvation’ this year in association Kinetic, saw participation from the brightest minds across creative communities in the country. Based out on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative agency Studio Mars won the coveted title for their campaign ‘Will they see Blue’. While J. Walter Thompson and Locopopo bagged the runner up titles for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’, respectively.
Rajesh Kejriwal, Founder and CEO, Kyoorius, commented, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them for their truly deserved wins. It gives me immense happiness to announce that we received 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respective domains has contributed immensely in ensuring fair, unbiased and credible selection process.”
On winning the Black Elephant, Josy Paul, Chairman and National Creative Director, BBDO India said, “Quaker Oats is how I start my day. It's my morning raga. So I am personally super thrilled when this everyday energy routine wins India's biggest award. And it's all because of our awesome team at BBDO Delhi and our truly enlightened client at PepsiCo. And the fantastic craft and film direction by Neeraj Ghaywan. Thank you for the Grand Prix breakfast.”
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