Ogilvy & Mather picks 33.3% stake in DTDigital; Aims to expand its base in Australia

DTDigital, one of Australia's largest and most successful digital agencies, joined STW Group in 2003 and during the next eight years grew revenues from $1 million per annum to forecast revenue for 2012 of $14 million. Clients include Bunnings, Myer and NAB.

For the past four years, DTDigital has been working alongside Ogilvy in Melbourne. Today DTDigital has more than 110 full-time staff in its Melbourne office.

"Ogilvy knows brand, social and CRM while DTDigital provides great digital, channel and technology skills making the combination a winning formula. We have worked in partnership for the past four years and acquiring part of DTDigital cements that relationship, allowing us to offer first class integrated digital to clients inside Australia and across Asia," said Paul Heath, CEO, Ogilvy & Mather Asia Pacific.

DTDigital is an award-winning digital marketing design and technology company that has been a pioneer in the industry for more than 15 years. Founded by STW Group's Chief Digital Officer David Trewern in 1996, DTDigital evolved from a multimedia design studio into a business that's helped transform some of Australia's leading brands in the digital age.

Success has come through a unique, full-service offering, which includes deep specialisation in high growth areas that are not typically part of an "advertising agency' offer.

"This deal accelerates DTDigital's launch to the Sydney market. Andrew Baxter, David Trewern and Brian Vella were instrumental in bringing the businesses together in Melbourne and the same team will ensure it is an instant success in Sydney," Connaghan said.