Ogilvy Mumbai among 'best & bravest agencies on the planet'

Contagious has announced the 2023 Contagious Pioneers list, its annual round-up of the agencies that consistently set the standard for innovation and creative excellence in marketing.

The 2023 winners (in alphabetical order) are:

AMV BBDO, London

BETC Paris

Colenso BBDO, Auckland

Edelman, New York

FCB, New York

GUT Miami

Mother, London

Ogilvy India, Mumbai

The Pioneer agencies are selected after rigorously analyzing the work featured on the company’s online intelligence tool – Contagious IQ.

Commenting on Ogilvy’s inclusion in the winners’ list, Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy, said, “While every accolade, big or small, goes a long way in keeping our teams as well as our client partners motivated to push for braver, edgier work, it gives me special pleasure to see Ogilvy India selected for a spot on this year’s ‘Contagious Pioneers List’ of eight. A list that ‘celebrates the best and the bravest agencies on the planet’.”

Sharing their excitement at this title, Harshad Rajadhyaksha, Sukesh Nayak and Kainaz Karmakar, Chief Creative Officers of Ogilvy India, said, “This feels super special. To be featured in the list of Contagious Pioneers 2023 is a defining achievement. Our goal has been to steer Ogilvy to do more and more transformational work. When we read the congratulatory mail from Contagious, it actually felt like we have been moving in the right direction and all our collective energy has been well spent. We have deep gratitude to our clients, our teams and all those who partnered us, to make this happen. We treasure this.”

Only campaigns that demonstrate the highest levels of creativity and strategic thinking pass Contagious’ rigorous editorial filter. The Pioneer agencies are those that had multiple campaigns featured on Contagious IQ throughout 2022 and which performed well against other metrics, such as the ratio of campaigns created to the number of clients, and whether the campaigns were selected for more in-depth coverage.

Contagious Editor Chloe Markowicz said, “The Contagious IQ team is notoriously hard to impress. We’re only interested in covering the very best marketing in the world on our intelligence platform. Getting work featured on Contagious IQ is something that anyone should be proud us, but being named a Contagious Pioneer signifies that an agency has truly reached the pinnacle of creative excellence.”

“While we were impressed with all our Pioneers this year, Colenso BBDO shows remarkable consistency in having made the list almost every year since Contagious first launched the Pioneers ranking in 2016. Edelman meanwhile, stands out for being the sole PR firm amongst a catalogue of creative agencies, proving that effective, groundbreaking communications can come from any discipline,” she added.

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