Ogilvy partners GOI to promote 'Setu Mera Bodyguard'

Last week, Ogilvy conceptualised and executed the Mask Force campaign, to promote the use of masks. This week, the COVID-19 campaign returns with two more films.

The first film this week features Ajay Devgan in a double role. He talks about Arogya Setu, a simple, engaging app, every citizen should download, as a handy bodyguard - 'Setu'.

The second film stars Harbhajan Singh and his wife Geeta Basra. This is an extension of the Mask Force, teaching the public to make masks, in easy steps.

Speaking about the exercise, Ogilvy’s Chief Creative Officer Worldwide & Executive Chairman India - Piyush Pandey, said, “Ogilvy is committed to help the government in its massive effort to fight COVID-19. We are constantly delivering simple and effective messages to encourage the people of India to come together to fight this battle. We are grateful to Geeta Basra, Harbhajan Singh and Ajay Devgan, for partnering us in delivering these strong messages. Our gratitude also goes out to Neha Kaul of Corcoise Films and Rajiv Rao of Nirvana Films, for putting these films together against very difficult deadlines.”

CREDITS

Ogilvy Credits

Chief Creative Officer Worldwide & Executive Chairman India: Piyush Pandey

Chief Creative Officers India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak

Executive Creative Directors: Talha Bin Mohsin, Mahesh Parab

Copywriters: Talha Bin Mohsin, Gunjan Gaba

Creative Team: Ajit Kumar Sahoo, Arnab Choudhury & Hari Rawat

Account Management: Executive Vice President: Vivek Verma

Management Supervisor: Shoaib Alim

Production House Credits

AROGYA SETU BODYGUARD Ajay Devgan film: Nirvana Films

Director: Rajiv Rao Producer: Marjorie Rodrigues

MASK FORCE Harbhajan film: Corcoise Films

Director: Neha K Kaul Executive Producer: Cyrus Pagdiwala