Ogilvy turns Parker Pen into a power accessory in innovative campaign
In today’s world, the pen is treated as a style statement. People have multiple pens to go along with different attire, just like a watch or a tie.
Everyone covets attention, appreciation and yearns to stand out in a crowd. A Parker Pen helps get you all of these. It’s a must-have accessory for any executive in the corporate world and an essential part of corporate culture. It also has a show value which the aspiring consumer desires. The range of pens not only give the owner an elegant choice to match his/her personality or occasion, but also a sense of pride of ownership. Parker comes in an exciting range of Vector, Jotter, Frontier and many more. They also make great gifting ideas with their premium segment pens.
Pooja Jain, MD (Luxor Writing Instruments Pvt. Ltd.), said: “Parker is a trustworthy name when it comes to pens. But now is the time to take this legacy forward and take it to the next level. We want Parker to be known as a power accessory and stand for style & aspiration. We want the brand to be seen as a beautiful hand-crafted masterpiece, one can rely on for performance. Parker is a brand for achievers, for the ones who want to be recognized and respected. Parker promises to be an ideal partner with unlimited potential.”
Ogilvy India Chief Creative Officer Sukesh Nayak said: “When there is a Parker in your pocket, nothing else gets noticed, but the Parker pen. We have made a series of short films using various pen moments to launch this thought. We will be using digital and influencer engagement ideas to further build the positioning of how a Parker is perfect for power dressing that leaves an impression.”
Client: Luxor Writing Instruments Private Limited
Agency: Ogilvy India - North
Creative: Sukesh Nayak, Murtaza Said, Loden Thupten, Vikrant Bisht, Surbhi Rathee
Account Management: Atif Rahman, Soumyabrata Banerjee, Prashant Panwar
Planning Team: Rohitash Srivastava, Akanksha Chaturvedi
Production House: Retro Films
Director: Nitin Menon Producer: Anand Kusumakar