Ola Prime and Hindi-Indie singer Ankur Tewari join hands to promote latest campaign

These days brands have taken quirky approaches to catch attention from their audience and media.

A recent example is of Ola prime coming together with Indi singer Ankur Tewari. The musician tied up with Ola Prime SUV and doubled up as a cab-driver to promote and get feedback on his latest track. Ola made a video of his driving experience through the day. 

The details of the video and the concept follows:

Ola Prime SUV & Ankur Tewari test drive “Harkat”

Ola Prime SUV customers got a musical surprise from famous Hindi-Indie singer and songwriter Ankur Tewari from Ankur and the Ghalat Family. Ankur switched the microphone with a steering wheel, and ditched the recording studio to hop on an Ola Prime SUV as a driver; to meet his fans and take a live feedback on his latest song.

Riding around Mumbai, Ankur met various Ola customers, who were happy to listen and rate the song as Ankur drove them to their destination. Ola Prime, India’s only WiFi enabled smart and premium commuting solution, promises an unique on-road experience; and hence is the most preferred choice of the Ola customers. 

Ola spokesperson said, “Ola Prime consistently offers a superior in-cab experience and is growing as the preferred mode of commute amongst customers for whom experience matters most. The phenomenal success of the category along with encouraging customer feedback has led us to add SUVs in the Prime category. Users can get high quality sedans and SUVs, top rated drivers and in-cab 4G Wi-Fi experience, when they book an Ola Prime. We have also invested considerable time in training and educating drivers on etiquette, vehicle upkeep, technology and more, to deliver a superior customer experience, as we further build Ola Prime to serve mobility needs of a discerning segment.”

Ankur and the Ghalat family are not the only musicians who have experienced Ola Prime’s premium service, recently, the very popular bands Indian Ocean and Raghu Dixit also hailed Ola Prime to get a ‘prime’  on-road experience.

You can watch Ankur Tewari’s Ola Test Drive for his song “Harkat” at the link given below. 

https://www.youtube.com/watch?v=H46FIeWXqi4&feature=youtu.be

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