Ola ramps up the 'Prime' experience with Wi-Fi and more

India’s leading mobile application for personal transportation, today announced a major revamp of its ‘Prime’ category of cabs in Bangalore. Prime is Ola’s business-class offering aimed at customers looking for a superior travel experience. The revamped Prime cabs, now available exclusively to Ola Select customers, having a fleet of both sedans and SUVs, will come equipped with several best-in-class facilities like free in-cab Wi-Fi, superior cabs and top rated Ola drivers trained to offer a personalized experience.

In addition to all this, Ola will be surprising customers of its refreshed Prime category by having them picked-up by various celebrities. These celebrities from various walks-of-life will interact and engage with customers, in an Ola Prime. Customers stand a chance to meet the likes of F1 racer Narain Karthikeyan, stand-up comedian Abhish Mathew and super-model/Ironman Milind Soman. While Narain Karthikeyan would surprise customers by driving them around in an Ola Prime, MilindSoman would share fitness secrets with customers during their ride!

The all new Prime for Ola Select customers is available in Bangalore starting September 8 at an introductory fare of just Rs. 13/km with a base fare of Rs. 100 for the first 4 km. A ride time charge of Re 1/min is also applicable. Currently, there are over 500 cars in the new Ola Prime category in Bangalore.

SudarshanGangrade, Vice President- Marketing said “We are excited to bring the all new Ola Prime exclusively for our 'Select' customers. With Ola Prime, we are offering the best-in-class elements to make for an unmatched ride experience. With in-cab Wi-fi, customers can enjoy seamless internet connectivity at all times and sit back to enjoy the personalized service experience from our top rated driver partners. The relaunch of Ola Prime gives us an opportunity to curate the experience for our users and we are confident, that it will continue to be the vehicle of choice for premium travellers in the city.”

'Ola Select' is a first-of-its-kind program through which customers can enjoy a range of exclusive features like free in-cab Wi-fi, upgrades at no extra cost, special discounts and benefits from Ola’s partner brands like Myntra, Snapdeal and Cleartrip. Customers are invited to 'Ola Select' on various parameters like usage behaviour, ride-frequency amongst others.