OLX.in out with new TVC; launches its "Bech de' campaign on TV

OLX.in has released new TV commercials to take its "Bech de' campaign further. It is back on national TV with "Grandfather' and "Baby Cot'. The Free Online Classified site and its advertising agency Saatchi & Saatchi, decided to ride the idea of "everything sells for a price".

The first set of commercials was aired in June 2011and it worked phenomenally well in driving traffic to the site as well in making OLX a household name in India. Encouraged by the campaign's response in India, OLX ran the same TV ads in Pakistan as well. And the same creative idea was reproduced in Portugal to emulate the success story here.

Amarjit Batra, Country Head of OLX India is excited about the new commercials. He says, "Our core value proposition of "Individuals using OLX to sell personal goods that they don't need or use' comes out beautifully from these new TV ads. The use of same cast in all the films implies the huge need among every Indian Family to solve their daily problems of buying, selling products and services locally. With OLX they simply have to tell their friends and relatives to "BechDe' "

Happy with the family saga progressing, RamanujShastry, NCD, Saatchi & Saatchi, said "Not going for the so-called fresh situations to bring newness to a campaign and keeping the narrative within a family was a decision we didn't have to think twice about. That aside, it was a tremendous feeling to have a seasoned actor like Mr. Ramesh Deoholding the fort in our latest script."

The new TV commercials carry the distinct humour, intrinsic to the DNA of the campaign. So where the first one began from younger brother convincing the elder one to sell his old bike, and second one got the two together to get their dad to sell off his desktop, The third one builds on this natural progression. Now the two brothers and the father get their grandfather to part with his cherished old car.

And taking a leap in time is the Baby cot film. The elder brother now has a baby and the younger one remarks on the lack of space in the house. The solution came naturally to him. A few clicks on OLX and he makes space for the baby's stuff. So out goes the old furniture cramping up the room and in comes the baby's cot and other things, everything sold and bought on OLX.