Olympics appoints Lara Silberbauer to marketing role

The International Olympic Committee has appointed former Lego executive Lars Silberbauer as global head of brand, marketing and digital. Silberbauer shared his new role on LinkedIn.

Before joining Lego he had worked at the Danish Broadcasting Corporation as head of social media and digital innovation.

In late 2018 he was poached by Viacom for the newly created role of senior vice-president of MTV Digital Studios, which saw him relocate from London to New York.