OMD India drives off with CarDekho’s media duties

CarDekho has appointed OMD India to manage its offline media duties. The account will be serviced by a dedicated team of media, strategy and data specialists out of the network’s Gurugram office. 

Speaking on the appointment, Gaurav Mehta, Chief Marketing Officer, CarDekho, said, “We were highly impressed by OMD’s advanced capabilities in data and analytics, and how they were used to connect our platform with new, relevant audiences. We look forward to working with the team going forward on driving fresh growth for CarDekho Group and continuing its success story in India.” 

“We are excited to partner with CarDekho and help them, as well as their consumers, make Better Decisions, Faster through the value of precision marketing,” added Priti Murthy, CEO, OMD India. “Our mutual passion for business effectiveness is our common ground and we look forward to collaborating on new media solutions that unlock fresh growth for the platform and ultimately deliver stronger business outcomes.”

Founded in 2008 by brothers, Amit and Anurag Jain, as a start-up out of Jaipur, CarDekho Group has grown to become India’s leading Auto Tech Ecosystem. The company claims to have more than 78 million in monthly traffic, 39 million monthly unique visitors, 2 million YouTube subscribers and upwards of 6 million mobile app downloads. The group claims to be the largest consumer-facing platform in the country today, digitising the entire Indian auto ecosystem.

Today, 80 per cent of all people buying a car in India are researching on one of CarDekho Group’s sites. CarDekho works directly with over eight car and motorcycle manufacturers, accounting for 15-30 per cent of their combined annual sales. It also works actively with 5,000 dealerships across India, influencing more than 42 per cent of the retail sales happening through their counters. In addition, it works in collaboration with more than 10 financial institutions across the country to facilitate used car financing and provide a seamless experience for both buyers and sellers. The site has introduced several innovative features to provide consumers with a rich, immersive experience throughout their car buying journey. As such, the platform has partnered with OMD to ensure they make full use of them.