Omnicom Media Group vertical OMD India has bagged the media mandate for Levi’s account which will be managed from their Bengaluru branch.
The mandate was given after a lot of deliberations and comprehensive market review. The media operations will incorporate both offline and online approach towards advertising and marketing to garner customers’ attention.
Priti Murthy, CEO - OMD India, expressed his views on the win by saying that, "This win reflects our agency's momentum in South India and also the quality of our global network's campaigns for the brand since 2009. We look forward to working with Levi's and continuing the legacy of one of India's most ubiquitous brands."
The appointment builds on the media network's global relationship with the iconic denim brand owing to their association since 2009 and has culminated to its expanse in over 25 markets.
Madison Media was the incumbent on the account in India.
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