OMG launches end-to-end commerce practice Transact in Asia-Pacific

With a clear commitment to helping clients bolster their sales across digital markets and marketplaces, Omnicom Media Group (OMG) today announced the official launch of Transact, Omnicom Media Group’s end-to-end commerce practice, in Asia-Pacific. Headquartered in Singapore, Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels.

With audience understanding sitting at the heart of Transact, the specialist practice combines people, process and technology to power OMG brands for a seamless commerce business solution. By leveraging Omni, OMG’s people-based precision marketing and insights platform, Transact is wired to integrate commerce throughout end-to-end consumer journeys and accelerate eCommerce performance at scale for brands.

Backed by eCommerce consultants and omni-channel retail specialists in 25 markets, Transact is supported by dedicated teams in Asia-Pacific who are based in Singapore, China, Australia, New Zealand, Philippines, India, Malaysia and Indonesia, and offers consultative support and capabilities spanning commerce strategy, media, marketplace investment as well as store management (Lazada, Amazon, TMALL, JD.com &Shoppee, D2C, and eRetail) that includes content and merchandising.

“With Asia-Pacific leading the global eCommerce growth charge, we have a proven blueprint in Transact to help brands grow their online sales by maximising reach, exposure and profitability across all online models and channels,” said Tony Harradine, CEO, Omnicom Media Group, APAC. “Given that eCommerce is accelerating as a result of COVID-19, it is imperative for brands to stand out on the digital shelf, and with Transact, we are able to isolate elements within the eCommerce value chain to deliver incremental growth for clients,” he added.

PHD, an award-winning agency under OMG, has successfully integrated Transact into its existing commerce offering in Asia-Pacific, developing and honing tools and capabilities in partnership with with eCommerce retailers that are part of its proprietary platform, Omni Studio. This comes at the back of its recent global and regional wins such as Diageo, Spotlight Group and LG.