Omnicom Media Group (OMG) promotes Daler Kendzhaev to lead Annalect in Malaysia

Daler Kendzhaev has been elevated by Omnicom Media Group (OMG) to lead its data tech and analytics division Annalect in Malaysia. 

Kendzhaev will be responsible for Annalect’s growth in the market as well as building the division’s new capabilities in Malaysia by overseeing the increased adoption of Omni, OMG’s people based marketing and insights platform, across OMG Malaysia and its agency brands.

He will also spearhead advanced tech initiatives and build on global and regional partnerships while unlocking new local opportunities. Kendzhaev will report into chief operating officer Eileen Ooi, who was promoted to her role last month.

He was previously business director at PHD Malaysia and his remit also included head of Annalect for the agency. He first joined PHD Malaysia in 2018 and played a crucial role in accelerating its growth as business director where he managed diverse portfolios with local, regional and global brands including HSBC, Volkswagen, LG, Warner Bros and Singapore Airlines.