Omnicom wins Global Media Account for Daimler AG
Daimler AG announced that it has handed its global media account to the Omnicom Media Group. Daimler is one of the world's largest advertisers, with a portfolio boasting Mercedes-Benz as a global top 10 flagship brand. As of 1st January 2019, the Omnicom Media Group will be responsible for more than 40 markets worldwide and all Daimler divisions (Mercedes-Benz Cars, Mercedes-Benz Vans, Daimler Trucks, Daimler Buses, Daimler Financial Services).
Natanael Sijanta, Director Marketing Communication Mercedes-Benz Cars said, "In the Omnicom Media Group we now have a media partner on board which will have a further key strategic role in our agency vision and which will be crucial in shaping our digital performance."
In February 2018, Mercendes brought on board Publicis Emil a customised agency of Publicis to synergise their marketing efforts on digital. Omnicom will be workly closely with Publicis on the account.