On 73rd Republic Day: Brands pays their tribute to the nation


As India celebrates its 73rd Republic Day, brands and organisations have taken to their social media platforms to celebrate these glorious years and pay a tribute to the nation.

From Tata tea desh ki jhanki initiative to Kajaria appreciating the contribution of our warriors, all are celebrating the Rrepublic Day with fervour.

BrandWagon Online takes a look at some of the campaigns rolled out by brands:

Tata tea

On the proud occasion of India’s 73rd Republic Day, TATA Tea Premium, the Desh Ki Chai brings forth its latest Desh Ki Jhanki initiative. It pays ode to the amalgamation of diverse elements that makes India truly unique.


Ambuja cement

This Republic Day, Ambuja brings to life the inspiring story of Saidpur - a village in UP with an unbroken tradition of almost every house sending a soldier to become the Nation’s unbreakable wall. The 2-minute long digital film titled ‘#IndiaSalutesSaidpur is set to stirring poetry and visuals that celebrate and salute this village and its remarkable people.

Disney + hotstar

 With the 75th Republic Day right around the corner, there’s no better way to remember what our country stands for than by watching classic brave stories that will make your heart fill with patriotic fervour.  From Tamil film Thupakki to Ajay Devgn and Sanjay Dutt starrer Bhuj: The Pride of India, here are some of the most noteworthy films that you should watch on Disney+ Hotstar. 


 NFTically, India’s first global NFT marketplace creator has joined hands with altiusDAO for an upcoming drop featuring NFTs of the legendary Indian sprinter, Milkha Singh. The drop, in association with Polygon Studios, is backed by NFTically’s cutting edge technology and is set to go Live this Republic Day to honor the country’s very own Flying Sikh. 


Coinciding with the 2022 Republic Day celebrations, Picsart has launched a series of special features to mark the spirit of freedom and patriotism. 



Commemorating the declaration of India’s freedom from colonial rule; India’s Republic Day holds significant importance in all our hearts. Channeling the right spirit of zeal and patriotism, let’s celebrate this Republic day with Audible.in!


This RepublicDay LG salutes & supports the sacrifices of our brave veterans of indian Armed Forces. They are contributing ₹1 Crore to Armed Forces Flag Day Fund.

kajaria ceramics

This Republic Day, as we celebrate the contribution of our warriors, Kajaria is here to pay homage to all the Desh Ke Param Veer who showed immense strength and valour during such difficult times.



Finserv MARKETS Republic Day video has a strong underlying social message of how people of our nation showcased solidarity during the challenging phase of this pandemic and continue to fight together to keep the nation going and keep building on. It is the real essence of being a Republic today. This indeed is what makes Bharat - Of the People, By the People and For the People.



This Republic Day, shop from the best of Indian D2C brands as the CRED store brings a curated range of products to celebrate the rise of homegrown names. The Republic of CRED sale, starting today (26th January) to February 2, will have premium Indian D2C brands offering up to 80% discounts on electronics and upto 70% on food & beverages, beauty and personal care, apparel & accessories and more. This is not all - members can look forward to special rewards, jackpots and many exciting deals. 


Godrej Group features frontline workers such as a doctor, nurse, police official, delivery executive, home visit technician (Phlebotomist), security guard, ambulance driver, milkman, municipal body and NGO executives. The film also features individuals who took up unique initiatives for well-being of citizens as we dealt with the COVID-19 pandemic. 


CoinSwitch published a topical brand film on the occasion of republic day



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