On back of nonfiction programming, SET climbs to No.1 in HSM Urban
According to BARC Data for 14th September to 20th September, Sony Entertainment Television has garnered 520598 (000) impressions during this period in Hindi Speaking Market – Urban, making it the most viewed entertainment channel in Wk 38.
Programming wise, SET’s Kaun Banega Crorepati clocked 8176 (000) impressions putting it in 3rd position in the top 5 shows for HSM Urban. For the overall Hindi GEC market (Urban + Rural), KBC came at 4th place recording 10865 (000) impressions. Notably, SET’s two nonfiction shows – KBC and Superstar Singer record strong views in overall HSM market whereas The Kapil Sharma Show also makes it to the top 5 in HSM (Urban) for Hindi General Entertainment.