On-ground events form the backbone of Dainik Savera’s readership in North
Dainik Savera Times, launched in August 2011, has grown to become the first choice of millions of readers in the Northern region who turn to it daily for news information, entertainment and analysis. It is the fastest growing newspaper in the country and has presence in six states – Punjab, Haryana, Himachal Pradesh, Chandigarh, Jammu & Kashmir & Delhi/NCR – publishing 23 editions and a circulation of more than 7.31 lakhs copies per day.
The circulation of Jalandhar edition as per Audit Bureau of Circulation (ABC) is 3,60,217 copies per day. The circulation of its four major Hindi editions in Punjab is 9,15,538 copies as per ABC. The circulation of our newspaper caters to 35% of the total market share strongly backed by Rs 5000 crores Shital Group of Industries based out of Jalandhar (Punjab).
Dainik Savera Times enjoys a strong brand recognition among readers as well as advertisers. To build equity among its readers, the newspaper has launched several initiatives, services and events for the amusement and benefit of the public.
The newspaper joined hands with Indian singer-songwriter Diljit Dosanjh and organized live concerts in Jalandhar, Amritsar and Ludhiana. The singer performed for an audience of 30,000 at each of the venues. They organized a live concert at Cambridge International School playground in Jalandhar where Indian actor, singer, film director and producer Gippy Grewal performed for an audience of more than 25,000.
The publication has organised the two-day Auto Expo at Jalandhar, Ludhiana and Amritsar, which was attended by all the big auto brands and engaged audiences in activities like lucky draw, car rally and more, drawing an attendance of 8000 to 12,000 in each of the venues.
During the 2019 Lok Sabha Election, Dainik Savera Times spearheaded the ‘Mera Vote Signature’ campaign to spread the message ‘cast your vote’ among the citizenry. As part of the campaign, the media house installed graffiti wall at various locations where public congregate including – colleges, clubs, parks etc. This activity was conducted across the cities Jalandhar, Ludhiana, Amritsar, Hoshiarpur, Kapurthala, Pathankot, Patiala. The graffiti wall attracted passer-by’s and challenged them to take an oath to cast their vote in the Lok Sabha elections by signing on the wall. More than 20,000 people signed on the graffiti walls.
They brought comedian Zakir Khan to perform a show in Ludhiana. More than 4500 people enjoyed the event including VIPs like MP Mr. Ravneet Singh Bittu and Ludhiana Commissioner of Police Dr Sukhchain Singh who was the chief guest.
Apart from on-ground events, the publication engages public schools like Guru Nanak Public School for ‘Scholar’s Brigade’ incentivising and motivating school toppers with cash prizes and a tour of Dubai. The initiative was led by Dainik Savera Times and Bansal Classes Kota and saw participation by more than 800 students. For many years, Dainik Savera Welfare foundation has provided scholarship to brilliant and deserving students in Punjab.
Social initiatives by the publication include health awareness education drives like ‘Morning Walk and Weekend Masti Event’ in cities Punjab, Haryana, Himachal and Chandigarh. On World Sight Day, the newspaper and ITC Savlon conducted an activity to encourage visually impaired children to be strong mentally and physically. They also tested their skills with the help of Braille Readiness. The print media group organizes blood donation and medical camp every year Punjab, Chandigarh, Haryana, Himachal and J&K. Every year, the publications organises a camp on World Yoga Day in Punjab and Chandigarh. The newspaper partners with Ludhiana’s cycle manufacturers to organize the city’s annual cycle-o-thon. Dainik Savera Times and ONGC launched ‘Meri Beti Meri Shan’ in all major cities of Punjab in which young talented women were recognized and awarded.
Dainik Savera Times has also collected and contributed ~Rs 11 crores to disaster relief in India and Nepal including Kerala Relief Fund, Uttarakhand Relief Fund, J&K Relief Fund and Nepal Relief Fund. During the Covid-19 pandemic period, the publication distributed essential food items to more than 65,000 families.
Often the publisher will distribute various magazines that carry a social message for free along with newspaper to benefit readers. These magazines shed light on important topics such as ‘Beti Bachao, Beti Padhao’, ‘Say No to Plastic’, and ‘Indian Freedom Movement’.
As a newspaper dedicated to inform and spread social messages to its readers, Dainik Savera has strengthened its credibility in the Northern region by backing its newspapers’ coverage with social initiatives at the grassroots level.