On it's 50th year Travel Corporation (India) re-dresses for the future!

Travel Corporation (India) Ltd. (TCI), a wholly-owned subsidiary of Thomas Cook (India) Limited, on the momentous occasion of completing 50 years; proudly introduces a new logo and an innovative branding initiative. The creative brand thought behind the transformed symbol for TCI, reiterates the lineage of the name while sustaining its credibility as one of the largest players in the inbound holidays and destination management space.

"Commemorating the completion of our 50 years, having reached the Numero Uno position in the realm of inbound travel we undertook an initiative to revamp the brand communication of TCI, that would be better suited for the dynamic market" shared Rakshit Desai, Executive Director ' Travel Services, Thomas Cook (India) Limited on the fresh new look. "The new logo for TCI demonstrates where the brand stands today; and what we plan for it in the future. Our refreshed brand position tells our existing and future customers, that we offer the travelers qualitative services with the best hospitality. Our new logo embodies our warmth and confidence in providing great holidays to our discerning customers travelling into India, Nepal, Mauritius and Sri Lanka".

TCI has been a recipient of National Tourism Award by the Department of Tourism since 1976 (Inbound Category). With over 250 trained, experience and well-informed staff, the company prides itself on a strong network of 7 overseas offices in 6 countries and 12 offices across 10 cities in India.

TCI is also the Destination Management Company of choice for India, Nepal, Mauritius and Sri Lanka from their international source markets. One of the most popular product marketed by TCI, in association with The Luxury Holidays, is the Luxury Train - "The Indian Maharaja - Deccan Odyssey' which runs between Mumbai and Delhi.

While TCI has been one of the largest players in the inbound holidays and destination management space and over the years the brand TCI has been recognized through its logo, the brand needed a "fresh impetus' and hence a new logo, which adds buzz to the brand and at the same time keeps the basic essence of its "rich legacy' intact.