On Purpose wins Media/PR mandate for Breakthrough

ON PURPOSE, an integrated communications consultancy, has been awarded the PR/ Media mandate for Breakthrough basis the agency’s stellar track record in implementing programmes and campaigns for social change. The account will focus on creating awareness and addressing the issues of violence and discrimination against women and girls which Breakthrough India, focuses on while leveraging their high recall campaigns at the national level/ grass-root level. To lead-manage the account, ON PURPOSE has appointed senior communications professional, Kanika Sood who has extensive media experience.

On partnering with ON PURPOSE, Priyanka Kher, Head-Media at Breakthrough said "We are excited to be working with ON PURPOSE and with their help, we look forward to starting powerful conversations around restructuring gender norms and catalysing change!"

On winning the new mandate, Girish Balachandran, Managing Partner, ON PURPOSE commented, “It’s our privilege to partner with a global human rights organisation like Breakthrough. Their campaigns are inspiring and it is truly motivating for us as a team to lead programmes on social change about deeply rooted cultural norms.  We are hoping to use our experience, competencies and expertise to help strengthen awareness of brand Breakthrough and engage stakeholders through well-crafted and customized content.”

Founded in July 2017, and recently declared Emerging Consultancy of the Year at the Fulcrum Awards in 2018, ON PURPOSE is building a team made up of individuals from uncommon backgrounds. The firm has built a portfolio of clients in the development sector focusing on social issues including clean energy and public health as well as with brands in technology, mobility and manufacturing. In the last 18 months the firm has won retainer mandates as well as executed assignments for over 30 clients including ReNew Power, KPMG-ADB, Smart Power India, USAID (via Nexant), Hindustan Coca-Cola Beverages, Cisco, National AIDS Control Organisation (via FHI360), Gates Foundation (via M4ID), World Wildlife Fund, Raza Foundation, Swasti and Ola among others.


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