On this children’s day-Panasonic launches #PlayForABetterWorld campaign

Panasonic India evokes the spirit of playful childhood and compassion with the launch of its #PlayForABetterWorld campaign, to mark this year’s Children’s Day. According to recent study published in The Lancet, around 1.2 lac children lost their primary/secondary caregivers in the past year due to the unprecedented times. #PlayForABetterWorld campaign is an endeavor by Panasonic to help build a better tomorrow for the underprivileged children. 

Centered around building a comfortable environment for children, #PlayForABetterWorld campaign, invites consumers to play a simple game of building blocks to generate a score of one million. Upon reaching the goal through collective efforts, Panasonic India will donate an entire range of appliances to non-profit organizations like Salaam Balak Trust, Khushi, and SOS Children’s Villages India, working towards child welfare. The building blocks game is live starting 9 November 2021 till 19 November 2021.

Panasonic Divisional Head of Consumer Sales India Fumiyasu Fujimori said: “As a brand, our products are designed to make lives better while creating a better world for every member of the society. Children are a treasure of the society and through this campaign we aim to support underprivileged children with a more comfortable living and growing environment. We hope that our wide range of appliances will contribute to their childhood with comfort, care and compassion.”

Panasonic India Head – Brand and Marketing Communications Sirish Agarwal said: “Panasonic stands by the philosophy of creating a better life and a better world, and our campaign #PlayForABetterWorld is an extension of the same. Through this campaign we are using the power of play/ gaming for social good and encouraging consumers to a part of this collective effort to help build a better future for underprivileged children, this Children’s Day.”   

 

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