On World Suicide Prevention Day, Neerja Birla’s Mpower and Arijit Singh team up

Taking cognizance of the climbing suicide rates, mental health champion Neerja Birla, and talented singer and music composer Arijit Singh have come together to create awareness about celebrating life in all its glory. On World Suicide Prevention Day, Mpower released a foot-tapping number “Zindagi Ko High Five” rendered by Arijit Singh. The mental health anthem was released on Mpower’s social media handles.

The message behind the video #ZindagiKoHi5 is beautifully explained through thought provoking lyrics and visuals which inspire individuals to celebrate every moment in life. Through stories of fighters who chose to follow their passions, the video depicts them celebrating birthdays with loved ones, having playful moments with family members, and representing what it means to choose life. Throughout the video, the characters are shown in their respective spaces, enjoying moments of calmness and solitude, spending time with those they are close to, or indulging in passion projects, and expressing joy eventually. The song by leading singer Arijit Singh in collaboration with Mpower, a pioneer in Indian mental healthcare backed by Aditya Birla Education Trust, sends out a strong message that “The answer is a reason. A reason to fight. A reason to change the story. A reason to Hi-5 Zindagi.”

Speaking about the song launch on World Suicide Prevention Day, Mrs. Neerja Birla, Founder & Chairperson, Mpower, said, “Over the last 18 months or so, mental health crisis has become a very important topic of contention. Given the large scale uncertainty that prevails, unfortunately, there has been a rise in the number of people taking drastic decisions. What people fail to realise, is that this uncertainty too shall pass, and it is important to see the light at the end of the tunnel. Through #ZindagiKoHi5, we want to reassure people that life is all about celebrating every moment. Arijit Singh’s fantastic energy and inimitable style resonate through the song, and I am confident it will spark much needed conversations about making the right choices when it comes to life.”

Speaking about the collaboration, Arijit Singh, said, “After the stupendous Mpower Fest in 2017, I am partnering with Mpower yet again for a cause. Working on #ZindagiKoHi5 has been an amazing experience for my team along with the Mpower team. Life is beautiful and we need to find ways to appreciate its beauty. It is all about finding even the smallest of moments to celebrate with loved ones. Music has the power to communicate the messages. Through my music, I hope to encourage people to give Zindagi a big hi5!”

The music has been composed, produced & arranged by Sunny M.R., sung by Arijit Singh, written by Amitabh Bhattacharya, bass, electric & acoustic guitars played by Roland Fernandes, mixed & mastered by Shadab Rayeen and assisted by Abhishek Sortey.

Mpower’s #ZindagiKoHi5 campaign aims at encouraging people to speak up if they are experiencing any issues with regards to their mental health. In April 2020, Mpower launched the BMC-Mpower 1on1 mental health helpline where help is available 24x7 with experienced and qualified psychologists answering calls in English, Marathi & Hindi. The helpline can be availed by anyone above 18 years of age on the toll-free number 1800-120-820050.



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