Onads wins creative and digital duties of Gadre.
Onads had won both the creative and digital duties of Gadre Marine.
Industry sources predict the account size to be Rs 10 crore.
Speaking on the win Onads founder Jignesh Maniar says,
'We are absolutely delighted to work on this business especially because it gives an opportunity not only to build a brand but a new category. Crabsticks is very popular around the world and our mandate is to make it popular in India.'
Arjun Gadre, 'Onads came up with a bold approach and very interesting ideas. Plus having top class creative and digital services under one roof was an added advantage.'
Gadre has also signed on renowned Michelin Chef Vikas Khanna to endorse the brand.
Gadre Marine, established 1978, is the leading Surimi manufacturer and exporter of highest-quality and best tasting marine products the world over. Gadre Marine is the largest exporter of Surimi Paste made from fish and of value added products made from Surimi.
Gadre Sea Food is also the largest exporter of Crab Sticks in India.
The company has made grand plans to market this product in the Indian markets as they see a strong potential in the product. The product has already garnered a great response in the soft release done at select retailers acrosss India. The vision is now to make this product popular.