One Friday announces Neha Dhupia as their brand ambassador

One Friday has roped in film actor, former Miss India, MTV Roadies leader and the coolest new mum of Tinsel Town - Neha Dhupia, as its first-ever brand ambassador. It hopes Neha’s association with the brand will encourage mothers to make conscious clothing choices for their children. 

Modern parents are conscious about setting an example for their kids through their own choices, and so for their kids’ wardrobe they seek out brands that are chic, playful and comfortable. No wonder then that they find all their kids’ fashion needs met at One Friday World, whose design team is based out of Italy and stays updated with/keeps track of/ stays in tune with/ keep abreast of/stays ahead of global fashion trends in 

kids’ wear. One Friday believes in giving parents value for their money by sourcing high quality materials that last longer. The brand realizes that kids outgrow their clothes quickly and progressive parents do not consider overindulgence in kids’ fashion wise. So, it makes clothes that are trendy and high quality but do not need to be splurged upon. 

One Friday World has stores across major cities in India that showcase an extensive collection of kids’ apparel and accessories. It also has an exciting website where parents can easily shop according to their kid’s age, from the comfort of their homes. 

One Friday is a kids’ wear brand born out of love for the whimsical wonder-world of infants, boys and girls aged 1-12 years. Neha has been an active part of the One Friday journey since its inception. She loves to dress her own kids in clothes made by One Friday and has been gifting her girlfriends the cutest accessories and apparel from One Friday as a token of her love and appreciation. 

Speaking of her association with One Friday, Neha said, “I want my kids’ wardrobe to be authentic, thoughtful, and fun. I am always looking out for brands that pique children’s imagination and bring out their individuality. In fact, I clearly remember when the first set of products from One Friday arrived for both my kids - I fell in love. I became a fan of the brand and have never looked back since. Honestly it feels like the universe conspired to have me be associated with them, as their brand ambassador. One Friday has literally sorted my kids’ wardrobe with their absolute versatile range of products from comfortable loungewear, party wear, winter wear and accessories! I love that the brand is created and made to feel like a step into a children’s creative mind and its fantasies. We have lots of exciting things planned together so stay tuned!” 

Meet Sawhney, Founder added, “Getting Neha onboard as One Friday’s brand ambassador felt like a natural choice as her parenting style aligns with the brand’s values.” 

Neha will appear in the advertisements of the brand and will also play an active role in One Friday’s events and social media campaigns. The brand recently announced their association via social media, labelling Neha as the Adventure Captain of the One Friday Wagon. 

With storytelling at its heart, One Friday invites you on a whimsical journey through their latest campaign – Wander with OF!