'One solution, just press the button', says Kutchina this election season
Election time is the most critical time in the life of a democracy. In this significant happening, as India's pioneer in auto-clean chimneys –Kutchina joins the election conversation with a powerful film. From introducing India's first auto-clean chimneys to developing a wide range of small appliances and RO water purifiers, the brand has now forayed into providing integrated and world-class kitchen solutions. It also deals in designer modular kitchens.
Thus as a brand with significant presence in the market, Kutchina now sends out a strong message to the Indian voters. Urging viewers to vote, it shows how cleaning the nation and cleaning a chimney are both easy, needful and can be done with just the press of a button. Conceptualised by Orcomm Advertising, the film takes viewers into a Kutchina kitchen where the protagonist shows how cleaning up the nation is as simple as pressing the auto-clean button.
Namit Bajoria, Director, Kutchina shares “As a brand, Kutchina’s best-in-class offerings have made it a household name over the past years. Thus at Kutchina, we consider it to be our foremost duty to motivate the citizens of this country to vote and participate in bringing a positive change. Our film urges and inspires viewers to use the incredible power that they have in their hands. Just go and press the button."
Kavita Sharma, CEO, Orcomm Advertising said, "Voting is not only our right; it is also our duty. In this film we have integrated this with Kutchina as a brand. The message is clear and clean - right to vote is our auto-clean button for our country. To clean our country, there is no easier way than casting our vote."
Agency -Orcomm Advertising
Creative Head -Amit Koserwal
Director -Divyansh Ganjoo
Producer -Mahima Sharma
Production house -Basta Films