OneFitPlus new digital campaign with Siddharth Malhotra gets 4.5 lakhs view
Hyderabad-based OneFitPlus, India’s largest fit-tech company has launched India’s first multiplayer fitness gaming version within Fitwarz app. The connected game can be played on your treadmill and spin bike from RPM Fitness and Fitkit. The platform motivates users to exercise by offering a competitive real-time multiplayer experience and engages them through its gamified approach.
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Fitwarz combines the fun of multiplayer video gaming with the intensity of serious work out, helping users achieve their fitness goals. Customers can run and cycle with thousands of other riders or invite their friends from Kashmir to Kerala to join and race on Fitwarz. You can join group rides and races or just join the world and jump on with other riders when you want to. The races are scheduled every 30 minutes from 4 am to 12 midnight.
* Play with other users lives in Multiplayer mode.
* Enjoy 7 different tracks with mesmerizing views.
* Get motivated by FitBoard ranking. The better you exercise the higher your rank.
* Connect with other users using emojis and stickers.
* Share your workout with friends and family
The new features enable users to stay connected while exercising using live emoji chat and tracking each other’s performance using the FitBoard. FitBoard displays user-profiles and real-time exercise statistics creating a community environment where members can compete and motivate each other. For track & field enthusiasts, the app has a new short track feature that helps treadmill users to have a complete track experience.
The Company, which recently signed Kiara Advani and Sidharth Malhotra as its brand ambassadors, has also launched a digital marketing campaign. As part of this campaign, the company has launched an ad featuring both Kiara and Sidharth.