#OneOfAKind: a Daughter’s Day Campaign by Melorra

Melorra, India’s fastest growing lightweight D2C fine jewellery brand designing affordable jewellery for everyday wear, has launched a highly engaging and interactive ‘Daughters’ Day 2021’ campaign. The #OneOfAKind campaign aims to celebrate the identity given by parents to their daughters.

The two biggest gifts that any daughter receives from her parents are Life and Identity. This Daughter’s Day, Melorra is celebrating that identity with its alphabets collection which includes pendants, rings, bracelets and earrings in gold. The collection is live on their website.

The campaign celebrates every parent’s affection for their daughter who is #OneOfAKind. There will also be various gratifications such as attractive discounts and the opportunity to win through contests on social media. Various interactive activities have been planned as a part of the campaign on social media and Melorra’s experience centres.

Talking about the campaign, Saroja Yeramilli, Founder and CEO, Melorra, said, “This daughter’s day, celebrates her uniqueness with Melorra’s Alphabet collection. The collection is playful, modern, vibrant and quirky and will perfectly accentuate your daughter’s persona for years to come. The jewellery will be the apt choice of gift to tell her how special she is and become a part of her identity. The idea is to celebrate every young girl’s exuberance and identity with Alphabet collection that marks her name.”

Melorra offers BIS Hallmarked lightweight and fine gold jewellery. The brand is a market leader in this segment and has managed to grab eyeballs with its trendy designs and pocket-friendly prices. Melorra has grown from strength-to-strength even during the pandemic amidst increased demand for and popularity of lightweight jewellery.

Melorra creates jewellery that addresses the modern woman’s needs and aspirations. The brand’s other USPs include affordable pricing, 30-day return policy, and even modular designs, all of which have made it a brand to reckon with even in Tier 2 and 3 cities. Since inception, Melorra has delivered to over 2500 towns in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with population above 1 million. The brand launches 75 designs every Friday inspired by global trends.


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