OnePlus and Snapchat bring the joy of Diwali to those far from home
To celebrate with the Indian community all over the world, OnePlus, the global technology brand, has launched a unique Diwali campaign in collaboration with Snapchat. In a unique integration, the brands have created special Lenses that will bring to life renown, global landmarks including: Tower Bridge in London, the Eiffel Tower in Paris, the Taj Mahal in Agra and the Gateway of India in Mumbai, to commemorate the festival of lights.
Being a brand with undoubtedly the most involved community in the world, OnePlus is known for its meaningful engagements with its growing user community on a regular basis. Since 2014, the OnePlus community has organized more than 100 meetups around 30+ cities around the world. Continuing the concept of ‘One World. One Family. OnePlus’, the brand aims to bring the joy of Diwali to its Indian diaspora spread across the world.
Snapchat is the most expressive way to communicate with friends and family. It has 203 million daily active users globally, with 70% of them playing with or using AR features every day. Landmarkers launched earlier this year with templates for many locations are available in Lens Studio - meaning that anyone can create Augmented Reality experiences for Snapchat.
OnePlus’ Diwali campaign will help Indians across the world celebrate Diwali together by leveraging Snapchat’s AR technology to bring firecracker and lighting displays across the four historic monuments. This unique activation, will transcend boundaries, cultures and locations and positions OnePlus as a lifestyle brand that brings Indians around the world closer to home.
Commenting on the new campaign, Vikas Agarwal, General Manager, OnePlus India said, “The OnePlus community is the perfect example of how a passion for technology can bring people together. We’re truly humbled by the constant love and support we’ve received from our Indian community across the globe. Through this campaign, we hope to share the warmth of this season with our global community as we prepare to celebrate India’s biggest festival.”