OnePlus partners with retail distributor SRK Group

OnePlus, leading global technology brand today announced its partnership with SRK Group, renowned retail distributor. In line with its retail expansion plans, OnePlus is growing its offline presence across several regions in India. With the much-anticipated partnership, customers can now experience and buy the latest OnePlus smartphone devices across many more offline stores throughout the city of Mumbai.

With its massive distribution presence spanning across thousands of stores in Mumbai, SRK Group has been a prominent distributor in the city for decades. The global technology brand’s new partnership with SRK Group will further boost its offline presence across the popular metro city.

Marking the announcement, Siddharth Deshmukh, Head of General Trade and Modern Trade, OnePlus India shared, “As India continues to be a significant market for us, we look to partner with the best of market players who share a similar futuristic vision like us to bring top-notch international quality of service to our customers. Mumbai continues to serve as a significant city with a thriving OnePlus community. Therefore, we are excited to partner with SRK Group in an effort to bring the best of our premium product experience to our offline based customers in the city.”

Speaking on the partnership, Himanshu Shah, Director, SRK Group mentioned, “It gives us immense pleasure to announce our partnership with OnePlus, a leading premium smartphone brand. OnePlus holds a special place in the hearts of our retailers. Similarly, SRK Group, a 75+ years old distribution house, has a very prominent hold for distribution in the city of Mumbai, with over 1800 retailers in the city. We are positive that this will be a very fruitful association for our retailers and customers.

The new partnership plan with SRK Group is in line with the company’s increased focus on expanding its offline footprint across India. With the global technology brand leading the premium Indian smartphone market, it is now looking forward to operating 100 new OnePlus Experience Stores across top 50 cities by the year 2020, with special focus on tier 2 cities as well. OnePlus is already present in over 2000 offline retail stores, including partner stores as well, across several regions in India.