OnePlus unveils new OnePlus TV campaign film with Shahid and Mira Kapoor

OnePlus, the global premium technology brand, today, introduced the “Stay Connected. Stay Smarter” campaign featuring the popular Bollywood celebrity couple and OnePlus TV category brand ambassadors, Shahid Kapoor and Mira Kapoor, showcasing their newly launched smart TVs - OnePlus TV Y1S and OnePlus TV Y1S Edge. 

The creative campaign highlights how the OnePlus TVs deliver a premium and more accessible connected ecosystem experience, while embodying a wholesome, humorous vibe that Shahid and Mira Kapoor are sharing with each other. The campaign film also focuses on the smart capabilities and innovative technology of OnePlus Y1S TVs urging users to make smarter choices and enjoy a holistic smart home experience. The quirky OnePlus TV campaign opens with Shahid Kapoor thrilled to have quality ‘me-time' with his new OnePlus TV powered by the Android 11.0 and set to offer incredible smart TV performance. 

The OnePlus TV Y1S and Y1S Edge offer this ubiquitous smart connectivity feature through the OnePlus Connect app (2.0 version) which enables users to control their smart TVs with their OnePlus smartphones and similarly also enjoy a seamless connection with their OnePlus smart watch as well as the OnePlus Buds devices. 

The 360-degree approach of the campaign effectively showcases this effortless smarter connected ecosystem experience that the OnePlus TV Y1S and OnePlus Y1S Edge bring to consumers. The teaser of the campaign was launched on Friday, 11th March 2022, which was also shared by Mira and Shahid Kapoor. It witnessed an incredible response from the India community and digital audience at large, collectively garnering over a reach of over 4 million on Instagram with over 2 million views. The all-new immersive TVC campaign has officially gone live on 14th March 2022 across YouTube, YouTube, social media, TV (OTT), as well as cinemas.

Addressing the campaign, Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India shared, "We are delighted to bring the all-new campaign film in continuation with our partnership with Shahid and Mira for OnePlus Smart TV category. As a consumer-centric brand, we are constantly striving to deliver a seamless connected ecosystem experience, offering the best of smart TV technology to our users at more accessible price points. Shahid and Mira’s zeal in the campaign film perfectly matches our OnePlus community’s youthful spirit and passion for superior smart technology and we are confident that our community will enjoy this wholesome campaign film".

Similarly, Ishita Grover, Head of Marketing Communication and Government Relations, OnePlus India, shared, We are happy to be associated with Shahid Kapoor aIshita Grovernd Mira Kapoor yet again for our new OnePlus TV “Stay Connected. Stay Smarter” campaign film. With this campaign, our objective is to highlight the truly seamless, smarter connectivity experience that OnePlus TVs can provide with multiple devices at the same time. The newly launched OnePlus TV Y1S and Y1S Edge are an extension of our popular OnePlus TV Y Series which played a crucial role in driving our phenomenal success in the India smart TV segment. The new campaign film effectively highlights the effortless smart connectivity, power-packed Android 11.0, and other smart features that offer truly seamless smart home entertainment experiences to our users. We are positive that this collaboration will be well-received by our consumers in India and help us further deepen our bond with them.”  

With a strong commitment to burdenless user experience, OnePlus has successfully gained popularity in the smart TV category within a short span of time. OnePlus has emerged among the top five smart TV brands in India in the year 2021 with over 300% YoY growth as per the Counterpoint Research report. OnePlus is known for offering incredible smart TV technology with unparalleled quality at affordable prices with its Y Series TVs. And the brand has extended the same to the newly launched OnePlus TV Y1S and Y1S Edge, by offering incredible display, immersive sound, curated content through OxygenPlay, and seamless smarter connected ecosystem experience with OnePlus devices, all at truly affordable price points. 

Offered in 32inch and 43inch variants, the OnePlusTV Y1S 32 inch is available starting INR16,499 onwards across online platforms, and the OnePlusTV Y1S Edge is available starting INR16,999 onwards across offline retail channels, along with multiple exciting offers for consumers to avail across both sales platforms.

Through this brand partnership with the celebrity Bollywood couple Shahid and Mira Kapoor, OnePlus is focusing on further deepening its consumer connect in India, while providing an impeccable smarter connected ecosystem experience for users. 

The new OnePlus TV campaign film can be accessed here and is showcased across YouTube, social media, TV (OTT), as well as cinemas.

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