Onida makes the first strike in the Indian Air Conditioners’ market
Onida, a leading Indian consumer durable manufacturer is gearing up to release a new print campaign for its air conditioners with the slogan “Torture Tested Onida Inverter AC’s” with their iconic Devil in their current print ad campaign. With their range of Inverter ACs, the company continues to deliver technologically superior products to consumers who want the best in functionality and design.
At the core of the AC ad are six products: Coral as principal, others being Wave, Regalio, Iris, Indium, Onyx. These are Internet-of-Things (IoT) and Wi-Fi enabled ACs with strong 4-way swing delivering an anti-fungal environment and using green eco-friendly refrigerant and 100% copper coil which delivers powerful cooling even at temperatures at 52 Degree Celsius. Onida has close to 50 types of Air Conditioners, one of the widest range of Inverter ACs in the market and all the features and benefits of these products have been driven by Indian consumer insights.
The brand is focussing on print ad-campaign across leading TOI and other regional dailies in tier 2 & 3 cities like Ahmedabad, Baroda, Rajkot, Surat, Kolkata, Guwahati, Patna, Hyderabad, Vizag, Mangalore, Mysore, and Raipur. Besides very strong BTL activities have been planned with all the MBOs across India, to deliver the essence of the brand and enhance visibility.
Commenting on this development Mr. Vijay Mansukhani – MD Mirc Electronics said “This is a strategic move to create dealer confidence of being the first mover in the AC space and to generate customer interest pre-season. We are confident that this preseason offer will bring maximum benefits to our channel and consumers. We deeply understand the Indian family and their preferences and place them at the forefront of our innovations and offerings”
The brand continues to focus on “Owner’s Pride”, built around the cooling prowess and smartness of the Onida Inverter ACs, which are packed with new age inverter technology for the delight of the consumers.