Online Video Accounts for 75% of Mobile Traffic

Facts and figures shared by research organisations, reconfirm the faith that India is Indian a mobile-first country now. Though, specific segments might still not be very digital savvy, the scenario has changed considerably, with more and more people across geographies and demographic segments going mobile first.

Here are a few interesting facts and figures that give us an excellent picture of India’s digital landscape and mobile’s dominance in Internet consumption:

• India has truly embraced the Internet and Indians alone consume more data than US and China put together. India’s data usage on mobile is now at par with developed markets at 8 GB/month/subscriber (Source: ‘Unlocking Digital for Bharat: $50B Opportunity’: Bain & Company, Google and Omidyar Network)

• Today, there are over 450 million Indians connected to the Internet and over 390 million are active every month (Source: Unlocking Digital for Bharat: $50B Opportunity’: Bain & Company, Google and Omidyar Network)

• On an average 40 million new users are coming online every year, and there has been 4X growth in rural internet users since 2012. (Source: Industry Stats)

• These highly engaged users are redefining India’s mobile internet landscape. Voice, Video, & Language are three big consumer trends that marketers need to pay attention to

• Voice: is becoming an increasingly popular way for these users to find things online

• We’re seeing 270% YoY growth in voice queries in India (Google data)

• And today, Google understands voice input in eight of the most popular Indian languages