OOH fiasco in Bangalore
Posterscope, the agency that handles the OOH Campaigns of Samsung has criticized the slanderous act of the vendor who inversely displayed their client’s ad. Further to this act, they clarified that the claims made by the vendor was absolutely false and offensive in nature.
On 30th May, an advertisement hoarding for Samsung Galaxy Note was displayed inversely in the Residency Road, Bangalore that created ripples in the advertising industry. In addition to its position being upside down, there was a statement on the board that read “Non – Payment – This display is inverted due to non- payment of the company’s agent Brandscope”. Such pseudo innovations where never seen before in the Industry.
Market sources revealed that the payment related to the services rendered by the vendor has been cleared. The agency has rubbished the gesture of the vendor, stating that the vendor was unsuccessful to illuminate the hoarding. The agency also added that the vendor had mounted a political hoarding over the brand’s communication, the payment was pending for the shortfall in services by the agency and for the services rendered payment was cleared to the vendor.
Haresh Nayak, Regional Director, Posterscope APAC & Managing Director, Posterscope Group India, "We take outright offence at this unsubstantiated claim of non-payment, and maintain that payments have been made for services that were rendered and withheld for services that were not. We are custodians of our clients and their brands and take it seriously when their outdoor display is tampered with or exhibited inappropriately; in this case illumination of the billboard was down and also the vendor had mounted a political message over our client’s communication, damaging the continuity and message of the campaign. As a SOX compliant organisation and leaders in this space we do not encourage nor indulge in any form of activities that bring disrepute to the industry, our brand and our client’s image. We will take necessary recourse for this defamation in due course."
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