Opera Ads releases new ad units to help advertisers up engagement

Opera Ads, a fast-growing online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users, recently announced the addition of new ad units that will help advertisers increase engagement with their target audiences and maximise the performance of their online campaigns. 

In traditional online advertising, marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call-to-action button for what they need, such as contact information, online chats, or just the phone number of a business. Unfortunately, these action buttons are often not integrated with apps or phone functions, forcing the user to copy and paste numbers and email addresses, or memorise a phone number and a code to be able to complete the desired action. 

The new ad units in Opera Ads are seamlessly integrated with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user. This means that people no longer need to remember phone numbers or copy and paste email addresses or annoying codes to get the information or service they need. 

These ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger and allow interaction through formats like USSD, SMS messaging, or via phone calls. 

“Opera Ads is changing the digital landscape of mobile advertisement within Opera’s key markets,” said Per Wetterdal, VP of Global Business Development at Opera. “The new ad units are unique to the mobile ad ecosystem, and provide access to Opera’s massive user base of more than 350 million users.” 

New and unique ad units in Opera Ads 

Call to action - FB Messenger: This directs user to the company’s official Facebook Messenger page and can include a chatbox with auto-response and various additional services. 

Call to action - WhatsApp: This directs user to the company’s official WhatsApp account and can include a chatbox with auto-response and various additional services. 

Call to action - USSD Message: This directs the user to the dial pad on their mobile device where the USSD code is auto populated. The user can then dial the string in order to complete a process such as purchasing airtime or logging into a USSD banking profile. 

Call to action - SMS: This directs the user to their standard mobile SMS messaging service with a number that allows the user to complete a process such as subscribing to a service or purchasing airtime bundles. 

Call to action - Phone call: This directs the user to their dial pad with a number for initiating a call to the business. 

Expanding beyond browsers 

Opera has set new growth plans worldwide by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads, OLeads and OList. With this strategy, Opera plans to maximise the online visibility of millions of businesses and continue the expansion of its online marketing platforms worldwide. 

Opera is a global web innovator. Opera’s browsers, news products and fintech solutions are the trusted choice of more than 350 million people worldwide. Opera is headquartered in Oslo, Norway and listed on the NASDAQ stock exchange (OPRA).


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