OPPO and Yuvraj Singh ramp up the selfie and style quotient
The ever-evolving global smartphone brand OPPO, created a stir in the fashion industry with a first of its kind – Selfie Fashion Show at the YouWeCan Fashion Show in association with ace cricketer, Yuvraj Singh. OPPO, the title sponsors of the event, stepped up the selfie and style quotient at this event where Yuvraj Singh launched a new fashion line. The event was graced by A listers from the Bollywood and Cricket industry who lit the runway on fire with their perfect selfies clicked with the OPPO F1s. The event’s proceedings are being donated to the YouWeCan Foundation.
OPPO as a brand has always focused in connecting with the Indian consumer through its marketing initiatives. Commenting on this association and the marketing strategy, Will Yang, Brand Director of OPPO India, said, “We have always focused on reaching out to and connecting with our Indian consumers across every touchpoint, the most important being – Cricket and Bollywood. Thus, this association with YWC offers us the perfect platform, one where Cricket meets Bollywood, to bring forward the essence of selfies to our consumers.”
Shantanu & Nikhil. The show stopper, Yuvraj Singh along with other prominent sports personalities likeZaheer Khan, Harbhajan Singh, Saurav Ganguly, Chris Gayle, Sushil Kumar and Mary Kom amongst others, walked the ramp with the OPPO F1s and showed the audience how a perfect selfie is clicked!
Yuvraj Singh is OPPO’s first sports ambassador and the brand associated with the ‘YouWeCan’ Foundation in the past for a charity campaign to raise awareness about cancer and facilitate cancer screening wherein the brand donated INR 40 lakhs as donation money.