OPPO bags Indian cricket team’s sponsorship rights for Rs 1079.29 cr

OPPO Mobiles India on Tuesday won the sponsorship rights for Team India through a tender process. The Team India sponsorship rights are for a period of five years and have been acquired at Rs 1079.29 crore. 

The bids were opened yesterday, March 7, 2017, in the presence of a CoA representative –Diana Edulji, BCCI officials and the bidders through a tender process, at the BCCI headquarters in Mumbai. 

The five-year rights period starts on April 1, 2017 and continues until March 31, 2022. This period will see Team India play 14 home series and 20 overseas series, including the ICC Champions Trophy, ICC Cricket World Cup and the World T20 events. 

Prior to OPPO Mobiles, Star India was the Team India sponsor since 2013, when it took over from Sahara India. 

Speaking on the occasion, Rahul Johri, CEO, BCCI, said, “On behalf of the BCCI, I would like to congratulate OPPO Mobiles India on winning the rights and welcome them to the BCCI family. OPPO today, joins our other prominent sponsors like Paytm, PepsiCo, Hyundai and Janalakshmi Financial Services. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work together to further grow Indian cricket.” 

Sky Lee, Global VP & President of OPPO Mobiles India, added here, “Cricket in India isn’t just a sport, it is also a way of life, a culture, even a religion. OPPO is the most adorable youth centralised brand, we aim at reaching new heights alongside the Indian Cricket Team. Indeed as a smartphone brand, OPPO has become a favourite brand among young people; today more than 100 million young people across the world are using OPPO camera phones. In India, we also have been growing fast. According to GFK data, in terms of sales units, we grew from 1.2 per cent in December 2015 to 11.7 per cent in January 2017, and are deeply loved by Indian youngsters as well.”