Oppo banks on Bigg Boss for increased market presence
OPPO, a fairly new brand in the Indian market, has been making the right noises with their association with one of the biggest property of India Bigg Boss.
They had signed up with Colors Television for Bigg Boss Season 8. It proved to be a huge success as the show helped in creating a niche for the brand in the Indian market, increased the brand visibility and also helped in building a strong customer base. Not only were the consumers made aware of the product but also experienced the power of OPPO technology.
In continuing their association with ‘Bigg Boss Nau’ they are not only expecting a larger consumer base but are expecting to see the same trend to follow this year as well and are hoping to reach out to millions of potential customers waiting to experience the latest innovations and technology. ‘Bigg Boss Nau’ Mike Wang, CEO, OPPO Mobiles India says, “Bigg Boss is one of the most popular shows on television today. Being associated with such a high TRP show like Big Boss will certainly give a huge fillip to our brand visibility and recall in India. OPPO is a brand known for technologically superior products and innovation. This association will give the desired reach amongst our target audience.”
This opportunity with Bigg Boss Nau will not only give them a wider reach but their integration will bring the products a little closure to the audiences. As per Wang, “We have certain integrations which you will see in the show in a certain time period. We plan to have contests in the house wherein the contestants have the opportunity to know each other better. The idea is to have seamless integrations which are engaging for both the contestants and viewers.”
In believing that the main communication for any products should be technological superiority and path-breaking innovations, OPPO would not be creating any separate communication for Bigg Boss Nau.
Other than rolling out various ATL & BTL activities to promote their brand, they are getting into social and other platforms to reach a larger audience. Wang explains, “Though the main platform will be the show, we have chalked out a marketing campaign that will be supplemented by online and offline promotions. Apart from the promotional campaigns that will feature though the season, the platforms in the pipeline include in-House placements, contests, etc... We will also be running contests across social platforms for our followers, who can win exciting prizes by participating.”
Right now OPPO is retailing in over 20 major cities and regions, mainly through multi-brand stores. They are also planning to build more showrooms and exclusive stores in a short time. It is looking forward to creating a consumer base of two million in the coming year. “We hope to be part of this Mega Show in the coming years as well. The show is breaking the TRP records every year and we hope to continue this association and cash in on the popularity to gain visibility and market presence for our brand,” Wang concludes.