Oppo partners with Instagram for the ‘Challenge Yourself’ campaign

OPPO India announced the launch of a new marketing campaign, ‘Challenge Yourself’, in partnership with Instagram, to challenge GenZ and millennials to visually imagine the unthinkable with the OPPO Reno2. The campaign aims at highlighting the revolutionary OPPO Reno2 features such as the 20x Zoom, Ultra Dark Mode and the Ultra Steady Video, that empower people to discover new perspectives in photography. 

For years, people have stood in front of the Taj Mahal and got their pictures clicked in the same way. People click the same pictures of airline wings or the sunset or of feet on the beach. OPPO’s ‘Challenge Your Perspective’ campaign and the Indian version ‘Challenge Yourself’ campaign is built on this insight. OPPO has partnered with Instagram for the campaign to drive awareness and share the campaign message in a creative and authentic way.

Commenting on the campaign and the collaboration, Sumit Walia, VP - Product & Marketing, OPPO India, said, “Targeting at the creative young trendsetters with a passion for self-expression, we have partnered with Instagram to provide our youthful consumers a platform to create the most imaginative and unique content. To further fuel their creativity, we have launched the #ChallengeYourself campaign, which encourages them to challenge their perspective and unleash their playful imaginative spirit using the Reno 2 series.”

Sandeep Bhushan, Director and Head of India GMS, Facebook, said, “Visual storytelling is now mainstream, with Instagram playing a lead role as people widely share their passions on it. Businesses of all sizes are on Instagram to drive awareness, increase customers and share their story amongst a highly engaged audience. We’re glad to have co-created the ‘Challenge Yourself’ campaign with OPPO, to challenge millennials to even better visual storytelling by working with creators who influence culture today.”

The campaign leverages the power of influencers to best represent the creativity and authenticity desired by the campaign. A #ChallengeYourself contest has also been initiated on Instagram to crowdsource meaningful consumer engagement. To participate, users need to visit the nearest OPPO store, capture creative content from Reno2 and upload it on OPPO’s Instagram handles using #OPPOReno2 and #ChallengeYourself. The best entries will stand a chance to win a new OPPO Reno2 EVERY HOUR! As an additional reward, few lucky winners will also have an opportunity to attend an Instagram mentoring session by Facebook India.

Dedicated to pushing the boundaries in smartphone photography, the OPPO Reno2 comes equipped with 20x zoom quad camera that provides a full focal length imaging system; offering a 5x Hybrid Zoom with Optical Image Stabilization. The device is also packed with OPPO’s industry-leading Ultra Dark Mode that helps in capturing brilliant images even in dark environment and Ultra Video Stabilization Mode technology which ups the stability of videos, enabling users to capture steady videos.