Oppo's 13 min long ad film says to #CaptureTheRealYou

Someone said it right that ‘Life is like a camera; focus on what's important and you'll capture it perfect’. What important is the reality- Reality about yourself- that needs to be captured-conveys Oppo’s latest ad film that hit the digital screens two weeks ago and has garnered 17 million views till date.

In the 13.33 minute long video, Sidharth Malhotra and Kriti Kharbanda enjoy a perfect Bollywood film’s ‘hero-heroine’ moments where the female protagonist(Kirti) has lost her way amidst a failed relationship and Malhotra appears as a companion who shows her that right direction which leads to fulfilling her ambitions and self-realisation. The film revolves around the theme #CaptrueTheRealYou and is directed by Aashiqui-2 helmer Mohit Suri.

Not a 15 seconder, neither a 60 second spot- the ad film goes on till 13 minutes and is no less than a Bollywood film story. What has caught everyone’s attention is the brand’s brilliant utilisation of Malhotra as the smartphone itself.

A perfect gift for this Valentine's day, the Chinses handset manufacturer unveiled a dashing blue edition of OPPO F5 in collaboration with its brand ambassador Malhotra, alongside releasing the micro-film that captures the essence of self-love. 

OPPO F5 Sidharth Limited Edition continues the success of the F5 series, OPPO’s first full-screen model featuring groundbreaking A.I. Beauty Recognition Technology designed to personalize beautification and is priced at INR 19,990.

To Read More Visit Here.

 

Advertising
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising