OpraahFx appoints female gamer, Mansi Gupta as CBO
OpraahFx, one of India’s leading influencer marketing and talent management firm, roped in Mansi Gupta, a popular YouTube gamer as their Chief Business Officer. Having grown at a rate of 500% since its inception, this is the second leadership hiring by the firm. They recently appointed Vijay Agrawal as their CFO.
Having worked as a Business Development Manager and Content Creator, Mansi Gupta comes with a sound understanding of both sides of the business – the brands and creators. In her current role as CBO, she will be responsible for creating business and marketing strategies, building teams, and bridging the gaps between creators, brands, and the agency.
Welcoming her on board, Pranav Panpalia, founder and CEO, OpraahFx said: “Mansi has been part of OpraahFx since its inception. She has been a great well-wisher and one of the high-performing individuals during her last stint with us. We are glad to welcome her back. Now that she comes with a holistic experience of both the worlds – agency and content creator, our expectations from her are sky-high since day one. We are confident that she will be a great asset to OpraahFx and one of the key catalysts for our 1000% revenue growth.”
“Mansi has experience of working as a full-time content creator and a business development manager. Hence, having seen both sides of the influencer marketing business, I am positive that Mansi would be a great fit for this role and seamlessly iron out every crease between the creators and brands. With content creators now taking up such strategic roles, I am sure this will only accelerate the next phase of creator economy.” Pranav adds.
Joining OpraahFx as CBO, Mansi Gupta said: “I am overwhelmed to be a core part of the organization that I was part of since its start, but I couldn’t pursue it full-time as I was in college then. I always loved working here. I recall taking up work calls in between classes and during breaks. No matter how hectic it got, it always excited me and made me feel at home. Today, after five years of being a part of this journey and building what we’ve built here, I’m thrilled to start this new journey and take OpraahFx to the next level.”
“Since I am also a YouTuber, I understand all the ups and downs of the creator journey and I want to put my experience to use in the best way possible. I am looking forward to building something exciting for the creator community.” Gupta adds.
OpraahFx is home to such content creators looking to get into the other side of the business. Pranav, founder of OpraahFx too is also YouTuber, and now with another leading creator Mansi joining the firm, the team at OpraahFx is only expected to get stronger. Making way for more such crucial and strategic positions, OpraahFx is looking forward to scaling its business operations across Indian cities.