Optegra appoints O&M UK as Global Brand Agency Partner

Ogilvy & Mather Group UK has been appointed by Optegra, the UK’s largest group of private dedicated ophthalmic hospitals, as its Global Brand Agency Partner as the business looks to grow its brand footprint internationally. The scope of work includes strategic brand development, corporate identity, consumer and professional communications including advertising, digital, website and customer engagement.

The account will be hubbed out of London and comprise a fully integrated team from Ogilvy & Mather Advertising, OgilvyOne and Ogilvy Healthworld. The business was won through a competitive pitch.

Cheryl Giovannoni, Chief Executive Officer, Ogilvy & Mather Advertising commented: “Optegra is a business with a clear ambition to build a global eye care brand, and our integrated offering is a powerful way to help realize the ambition to define this fast growing category.”

Roberto Cirillo, CEO at Optegra commented: “Ogilvy & Mather clearly understood our ambition from the outset and we look forward to working with the team to take the Optegra eye health care brand global.”