Orchard picks Sameera Dowerah as Creative Director!

Sameera Dowerah, who spent her last 7 years at Rediffusion –Y&R, has joined Orchard Advertising as Creative Director at the agency’s headquarters in Bangalore. She will partner Sagar Prajapati, also Creative Director, in leading the creative function in Bangalore.

Commenting on her appointment, Sameera said, “Orchard over the years has created a niche for itself. That smart, sensible, quiet yet witty kid in class? That’s Orchard for me. Their work reflects this too. It’s always been simple, yet smart and witty. Perhaps the reason why the communication they created is still remembered.

I am really looking forward to working with Thomas and the team. To continue that journey, take it to the next level. It’s going to one long, creatively vibrant marathon for sure.”

Sameera comes with 12 years in the business and has worked on brands like Arrow, Reliance Jewels, the USL portfolio, Amante, Mantri Square. Prior to Rediffusion-Y&R, she was with McCann Erickson, Bangalore where she worked on TVS Scooty, Scooty Pep, Kwality Walls and JTI. The other categories she has worked on include real estate, personal grooming, information technology and financial services.

Anish Daryani, Vice President and Branch Head, Orchard Bangalore, adds, “Sameera brings in the solidity we needed to strengthen our creative firepower. As a great thinker, expressive writer and exemplary leader, she’s everything one would expect from a creative head. This is also in line with our strategic call to provide better creative output for our brands. I’m confident our clients will be benefactors of her creative abilities.”

Kaushik Mitra, Sr. VP and Brand Partner, adds, “Sameera is an extremely bright creative talent, and a prolific writer. She adds a lethal edge that I’m sure will reflect in our work going forward. She seemed to be the ideal person to jointly lead the creative function in Bangalore along with Sagar, and groom the young talent that we’re nurturing at Orchard. I hope her experience with Orchard will be enriching and rewarding.”

Orchard Advertising, only in its 13th year, is part of The Leo Group, which also includes Leo Burnett and Black Pencil. Orchard has already been credited for creating some iconic advertising. Some of the agency’s clients include Wipro, SAB Miller, Essilor, Decathlon, Godrej, BlackBerry, WaterHealth India and Piramal Healthcare, among others.