Oriflame launches its #FitFamilyChallenge

Oriflame, leading direct-selling Swedish beauty brand, has been taking significant steps to solidify its commitment towards the health and well being of individuals during the COVID-19 outbreak. Furthering this commitment, the brand has launched the #FitFamilyChallengeto inspire families to exercise together and get fit during this lockdown period.

 Speaking on the initiative, Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia, said, “While this is a challenging situation for the world, it is also an opportunity for people to focus on their health and overall well being. At Oriflame, our focus is on holistic beauty that can be achieved from not just looking but also feeling great. The #FitFamilyChallenge is the perfect way to achieve this all-encompassing state of well-being through healthy habits and regular exercise.”

 Through the campaign, users were asked to submit videos/pictures of their families exercising and getting fit together. Participants were then asked to nominate their friends to take the challenge, spreading the fitness movement. Oriflame received many entries, with participants doing squats, suryanamaskar and other physical activities that can be carried out within the safety of their homes. With this campaign, Oriflame has encouraged individuals to make the nation beautiful with not just love but also wellness.


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